SImp /sɪmp/ noun. A company that renamed its AI to SI without being legally required to.
That's the entire technology behind the rebrand. Press it. It works on this whole page.
On September 29, 2026, the President signed an executive order replacing “artificial intelligence” with “Super Intelligence” across the federal government. To explain why, he said: “The use of the word artificial makes intelligence fake.”
Agencies had no choice. Private companies were never required to change a thing. A few did it anyway, for free. We maintain a detailed list of them, with receipts for every claim.
Last updated October 11, 2026.
Companies that switched voluntarily, in the order they caved. Day 0 is the day the order was signed. It only ever applied to federal agencies. These folks just couldn't wait.
Day 5 Sunday, Oct 4
Elon Musk, replying to a fan on X: “Yes, we will make that change.” Then, in another post:
“No more AI. SI. It's better.”
Receipts: Forbes, The Register, SF Standard
Day 9 Thursday, Oct 8
No announcement. The @Tesla_AI account on X just became @TeslaSI one evening, keeping all 511,000 followers. Two days later, Musk went recruiting:
“Join @TeslaSI if you're interested in solving generalized real-world super intelligence!”
Receipts: Tesla North, Drive Tesla Canada, Basenor
Day 10 Friday, Oct 9
Marc Benioff, Salesforce CEO, announcing on X that AIForce is “officially SIForce”:
“The era of Super Intelligence is here.”
Receipts: Crypto Briefing, The News, The Next Web
Elon Musk accounts for two of the three entries. He's carrying this list.
Federal agencies didn't choose this. The order told them to. We don't laugh at hostages. Okay, maybe a little.
Went all in. The DHS website now lists a “Chief SI Officer,” an “SI Governance Board,” and a document titled, word for word:
“Super Intelligence (previously Artificial Intelligence) Strategy”
Other headlines include “Generative SI for the DHS Workforce” and “HSI Uses SI to Investigate Heinous Crimes.” A note says AI was replaced “where appropriate.” The links still point to /ai/using-ai-to-secure-the-homeland. Every heading changed. Not one URL did.
Receipts: dhs.gov/si
Its international organizations bureau emailed staff a memo titled “Change in Nomenclature AI to SI” on September 23. That's six days before the order was signed. Technically a conscript. Spiritually a volunteer.
Receipts: AP via ABC News
A brand-new task force on SI risks, announced on Truth Social on October 4 and chaired by Director of National Intelligence Jay Clayton. Its first report is due in 120 days. The name was ready on day one. The details remain pending.
Receipts: SiliconANGLE
Haven't renamed anything. Just can't stop saying it.
Jensen Huang called data centers “super intelligence factories” at the White House. Nvidia remains Nvidia. He just says it again and again, near microphones.
Receipts: PolitiFact
Sam Altman says there are “no plans” to rename. He also called super intelligence “a better word than artificial intelligence.” A firm no, with a wink.
Receipts: Fast Company
Named its AI team “Meta Superintelligence Labs” back in June 2025. SI before it was mandatory. The hipster of this list.
Receipts: SF Standard
That's how the White House now regards anyone who still says “Artificial Intelligence,” according to the President on Truth Social. The enemies so far:
Stood right next to the President at the White House on September 29 and still didn't say “SI.” Anthropic's Dario Amodei also brought up that the technology has real risks, which was not the vibe.
Receipts: SF Standard
Gavin Newsom told state agencies to keep saying “artificial intelligence.” His explanation: “Purporting to change something's name cannot distract a person of normal intelligence.”
Receipts: SF Standard
Renamed AI to “Apple Intelligence” back in 2024. Already rebranded the whole technology after itself, which is honestly the most Trump move on this page.
Receipts: SF Standard
Until you press Replace All.
Same technology the pros use. Type any name and we'll make it super intelligent.
.si is Slovenia's country domain. Since the President's UN speech in late September, people have registered about 22,800 of them. Daily sign-ups peaked around 5,300, up from roughly 520 a day before. This site is one of them. Hvala, Slovenija. 🇸🇮
Other names floated in the President's Truth Social polls included “superior intelligence,” “extreme intelligence” and “supreme intelligence.” Spell extreme the American way and you get XI, which, diplomatically speaking, was taken.
Receipts: Euronews, PolitiFact